PROJECT OVERVIEW

Bright Pink Lipstick Day 2019 Campaign
Client: Pink Hope AUS
Photos: Prue Aja

Details

 Pink Hope is a not-for-profit charity that raises awareness for women with breast and ovarian cancer. We worked together to create promotional materials for Bright Pink Lipstick Day, which encourages and empowers folks to take their health in their own hands and have those important conversations with their families and each other about their breast and ovarian cancer risk.

The women featured in the campaign talk about their experiences and conversations to empower others to take their health as a priority and normalize these kinds of conversations.